Caroline Kim

Role: Creative Direction, Experience Strategy

In collaboration with renowned Silicon Valley venture capital firm, Kleiner Perkins Caulfield Byers, our team developed a social media concept geared towards baby boomers, who tend to shy away from video sharing. Inspired by the popularity of podcasts, this tablet-based app serves as an audio storytelling platform, featuring celebrity contributors around a weekly theme. Users are encouraged to contribute audio content and create storytelling channels, as well as share and connect socially via audio clips.