Roles: Creative Direction; Project Management
A major real estate developer based in Thailand engaged our team to develop a vision for a 4D Experience room outfitted with emerging technologies, as part of a model home of the future. Based on company objectives, we developed an array of immersive programming concepts for their target audience. We made recommendations on basic specifications, technology, and hardware, along with rough order of magnitude costs.
We identified a range of user profiles, and provided journey maps along with a menu of 4-D programming options for each profile.
We developed a range of programming concepts illustrated with renderings. Our final package included technical specifications, as well as rough pricing estimates.